Lowell

Lowell, the Marketing Mecca

Outstanding tour of the Lowell Cemetery this morning with blogging colleague Dick Howe Jr leading about 100 people through the upper section of the cemetery. Of note was a strong narrative thread about industry magnates like Shedd, Hoyt, Ayer,Thompson, and Hood, each of whom was a marketing genius of a…

Read More »

The Stand Out

In this space I’ve written about the house party and the “time” as building blocks of a political campaign. Another staple of any campaign is the “stand out.” Some people call this “holding signs,” and the insiders refer to this activity as “viz” or “doing a visibility.” The stand out…

Read More »