NYTimes columnist David Brooks today says it’s imperative that 21st-century America be a talent magnet to stay at the front of the pack in the global economic and social long-distance race. For our purposes on this blog, substitute Lowell and/or Merrimack Valley every time he mentions America, and think about what kind of city and region we need to be to offer the kind of quality of life that people want.

Read Brook’s column here, and get the NYT if you want more.

Standing on my Creativity soapbox, let me share this nugget from his column today:

The new sort of competition is all about charisma. It’s about gathering talent in one spot (in the information economy, geography matters more than ever because people are most creative when they collaborate face to face). This concentration of talent then attracts more talent, which creates more collaboration, which multiplies everybody’s skills, which attracts more talent and so on.

The nation with the most diverse creative hot spots will dominate the century.