If one of the priorities is to get more Lowell and Greater Lowell dollars circulating in Lowell because that will help in various ways, then we may need to make it easier for people in the area to spend their money in the city. I’m thinking about something like an L. L. Bean catalogue/amazon.com combination with a high-end commercial website complemented by a direct mail print piece that goes to every household in Lowell and surrounding towns twice a year. And the well-designed “catalogue” would include everything from tickets to MRT shows and restaurant reservations to gift items from Western Ave Studios and tote bags from UnWrapped. On top of the website and direct-mail piece there could be a Lowell Exchange one-stop shop downtown or on the neighborhood outskirts with associated parking. At the O’Connors’ the other night there was talk of consolidating the effort on marketing. Well, maybe it is time to consolidate the sales approach, figuring that the sum will be more impressive than the parts and acknowledging changed buying habits. It is also something that might be viewed as innovative for a city like Lowell and a differentiating approach that could give us a competitive advantage.