Today’s New York Times. Page A-13. National section. Full-page ad. UMass Lowell Is Rising. There’s more to the ad, with quotes from Forbes, US News & World Report, PayScale, and Washington Post attesting to the momentum and results at UMass Lowell as a result of recent growth, expansion, and rising excellence. Alumni earnings at mid-career is one strong piece of evidence that UMass Lowell is worth it.