In the division of home chores, I often draw grocery shopping. As I push the cart up and down aisles, I sometimes wonder why I buy one brand rather than another. Price and taste are two factors but intangibles are often at work. That’s certainly the case when it comes to eggs. Confronted with a choice between a carton of white shelled eggs and brown shelled eggs, I always choose brown. I don’t know why; they taste the same, they cost the same, inside they look the same. One possible explanation is that brown eggs were all that were present in the house growing up. Another is a catchy jingle that went “Brown eggs are local eggs and local eggs are fresh.” It exerted just enough psychological tug to get you to reach for brown rather than white at the refrigerator case. Well this morning I noticed the obituary of Jack Radlo, the otherwise anonymous-to-me originator of that jingle and the savior of the once dying New England egg industry. So goodbye to Mr. Radlo and congratulations on making me at least a life-long consumer of your preferred product.